Posts Tagged Neuromarketing

How To Increase Profits By Selling To The “Old-Brain”

April 11th, 2010

One of the two or three best books on marketing I have ever read is a book called “Neuromarketing” by Patrick Renvoise and Christopher Morin.  What these guys have done is take the latest brain research on the planet and applied it to sales and marketing. http://www.amazon.com/Neuromarketing-Understanding-Buttons-Customers-Brain/dp/078522680X

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