Posts Tagged Neuromarketing

Are Clients Running From Your Outdated Life Insurance Sales Techniques?

April 23rd, 2018

Regardless of whether you are a brand-new advisor or you’ve been involved in the life insurance industry for many years, it is still necessary to one way or another attract people to talk to about your products.

Oftentimes, agents will go through various training classes and exercises, in order to learn how to secure a first appointment, and from there, to move forward with methods for ultimately closing the sale.

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How To Increase Profits By Selling To The “Old-Brain”

April 11th, 2010


One of the two or three best books on marketing I have ever read is a book called “Neuromarketing” by Patrick Renvoise and Christopher Morin.  What these guys have done is take the latest brain research on the planet and applied it to sales and marketing. http://www.amazon.com/Neuromarketing-Understanding-Buttons-Customers-Brain/dp/078522680X

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