Selling Life Insurance to Clients with Health Issues

If you’ve been in the business of selling life insurance for any length of time, then you know all too well that a prospective client who has certain types of adverse health conditions may not qualify for a policy.

But even if someone has been turned down for life insurance coverage in the past, you may still be able to help them with not only securing coverage, but also with working towards other financial needs, such as supplementing future retirement income or saving for a child’s or grandchild’s college education.

 

Securing Life Insurance Coverage for Higher Risk Applicants

There are actually several ways that you could go with an applicant for coverage who may not necessarily be in the best of health. One option would be to offer a no medical exam policy. In this case, while there are still health related questions to answer on the application, the individual will not be required to undergo a medical examination. And because of this, he or she could pass through the underwriting process and secure an approval.

(As a side note, a no medical exam life insurance policy may also be an option for those who are fearful of needles. That is because there is no requirement for the applicant to submit a blood sample. In this case, while the policy’s premium will oftentimes be higher than that of a comparable policy that requires full underwriting, going this route can provide a stress-free method of obtaining coverage).

In other instances, if an individual has even some serious health conditions, there is the option of a guaranteed acceptance policy. As the name implies, anyone who applies for this coverage will be accepted.

These policies will typically only require the applicant to answer a few (or no) medical questions. And, there is also no medical exam required. Because of this, a no medical exam life insurance policy can oftentimes be approved and issued very quickly – in some cases, the very same day that the individual applies for it.

These policies can be either term or permanent. With a term policy, there is death benefit only coverage, with no cash value or savings build up. A permanent policy, however, will provide a death benefit component, as well as a cash value component.

The cash in the cash value area of the policy is allowed to grow tax-deferred, so it can essentially build up more rapidly than if the gains were taxable each year. These funds can be borrowed or withdrawn for any reason by the policy holder, such as for payment of medical expenses, supplementing future retirement income needs, or helping a loved one with the payment of college tuition costs.

 

Ensuring That You Keep Your Prospecting Pipeline Filled with Solid Leads

Regardless of your tenure in the insurance industry, it goes without saying that unless you have someone to talk to about your product, it really doesn’t matter how good your offering is because it is highly unlikely that you’ll make very many sales.

But what if you could forgo many of the “traditional” (and very outdated) methods of life insurance prospecting and marketing and instead have a steady flow of leads coming in on a regular basis?

Sound appealing?

If so, give us a call today, toll-free, at 1-800-643-6143 and we will give you all of the details that you need for getting started.

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Brian J. Kay, Executive Director, Leads4Insurance
921 Port Washington Blvd., Suite # 3 Port Washington, NY 11050
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