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Since that time, I've used the letter (which is one of the dozens of lead-generation tools included in my home study course) in numerous different ways.

I give the owner 25% of every fee that I get and it's well worth it.

Use a simialr version of this letter, go out and develop relationships with CPAs, tax preparers, SAT organizations and other types of similar businesses and get them to endorse you.

If you want to be a "Host" to them, offer to endorse them to your client base and then you will get free advertising to your clients.

Here are some examples of synergistic businesses that you could work cross promotions (Host/Parasite) with:

CPA's
Tax Preparers
Attorneys
Dentists
Financial Planners
Insurance Agents
Doctors

Use your imagination.

Host/Parasite is one of my favorite methods of acquiring new clients. Here is the letter I used. Get out there and use it. Good Luck!

Endorsement Letter From Host To Their Customers,
Printed On Their Letterhead,
Sent In Their Envelope

From The Desk Of Host's Name

Dear Friend:

I've never written a letter like this before, and I'll probably never write another letter like this again.

Recently, I had the good fortune of meeting a man/woman who specializes in helping families save thousands on their children's college educations by showing them little known, but highly effective techniques to maximize their eligibility for college funding.

In fact, this gentleman/woman is so confident that he/she can help most parents, regardless of their income or assets, to get college funding, he/she makes this unbelievable guarantee:

"He/She Will Help You Send Your Child To The College Of Their
Choice Without Spending Your Life's Savings! Guaranteed Or Your Money-Back"

Anyway, he/she felt that his/her services could be of tremendous help to my customers since many of you will be racking your brains trying to figure out how to pay for your child's college education next year.

I agreed with him/her and decided to do something I've never done before.

I've negotiated a special deal for a small group of my best customers for one FREE hour of his/her time to discuss any and all college funding questions you currently have.

He/she normally charges $150 per hour for his/her time, so I strongly suggest you take advantage of this limited time offer.

In fact, he/she told me he/she would only extend this special offer until ____________. After that, you will have to pay him/her his/her normal hourly fee of $150 (which, in my opinion, is still a bargain based on the money he/she will save you!).

I'm not going to go into all the details here about what you'll discover during your FREE one hour consultation. Instead, I've included a personal letter from your name that gives the complete scoop on how he/she can help you beat the high cost of college.

Remember, this is a limited time offer that is only valid through _______________. If you're serious about saving the maximum amount of money on your child's college education, I strongly urge you to ACT NOW!

Please take a few minutes to read the enclosed letter, then pick up the phone and call your name right now at your telephone number to schedule your FREE $150 consultation. You'll be glad you did. After all, who wouldn't want to send their child to the college of their choice without spending your life savings?

Sincerely,

Host's Name
Host's Company Name

If you would like more information on marketing universal life insurance, selling universal life insurance and how to get qualified leads, sales and referrals for your business, CLICK HERE to get a copy of our FREE Report "How Any Insurance Agent Or Financial Advisor Can Add An Extra $5,000 - $25,000 Per Month To Their Existing Business With No Cold-Call Prospecting."

You are welcome to copy this page and post it on your web site or use it in your newsletters. The only requirements are:

  1. you must copy the entire article and make no changes whatsoever and
  2. you must include the link to my website at www.leads4insurance.com

Brian J. Kay Executive Director, Leads 4 Insurance
http://www.leads4insurance.com
"FREE articles, tips, and newsletters on how to eliminate cold-calling forever and get motivated, ready to act clients calling you!"; tel:(516)944-6700; fax:(516)944-5275; email:info@leads4insurance.com

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