You're Costing Yourself A Ton Of Money!
"How could this be?", you ask.
Let me explain. Every hour you spend doing $6/hr. work is a "working" hour you can't spend doing $150/hr. work.
Since most of us work about 8 - 10 hours a day, every hour you waste is money lost that you can never regain.
To put this more simply, there are two types of jobs in every business, I don't care what type of business a person is in:
1. Money Dissipaters:
These are jobs like administrative work, bookkeeping, running errands, etc. They don't make the company any money, they cost the company money.
These jobs must be done to run a business, but they do not bring any money into the business, and without sales, these jobs are useless.
2. Money Makers:
These are jobs like marketing insurance sales and setting up joint ventures. All of these activities bring money into the business. These are the $150/hr. jobs. And if you haven't figured it out yet...
These Are The Only Jobs You Should Be Doing!
You see, the true definition of an entrepreneur is a person who is a "Rainmaker".
You're the one who "makes things happen".
Your job is marketing insurance sales, and keeping existing customers happy so they keep re-purchasing from you.
All other jobs should be hired out - period!
Let a $6 - $8 an hour person help you with every aspect of your business other than "Getting and Keeping Customers".
For example, if you're still handwriting names and addresses on your postcards, mailing out the FREE reports, doing your own telemarketing, and filling out the financial aid forms yourself - you are now doing $6/hr. work.
The only, and I repeat only thing you should be doing is conducting seminars, doing sales presentations, and continually stay on top of your marketing (i.e., making sure postcards are sent out every week, doing 1st, 2nd and 3rd notice mailings, sending out a monthly newsletter, etc.).
Every other job that you're currently doing should be off-loaded to someone else who is probably far more capable in that area than you are.
In fact, this is exactly how I was able to grow my small local college funding business into a large nationwide company.
I'm always asking myself the question, "Can someone else do this job cheaper and more effectively than I can?"
If the answer is "yes", I immediately pay someone else to do it!
Every time you start doing $6/hr. jobs, think to yourself...
"I'm Burning Up $150 Bills Right Now!"
That should put you in the proper mindset, and make you feel guilty that you're "costing" yourself hundreds of dollars.
This is the "secret" to money-leverage and making a fortune in your business.
It's not working "harder" that makes you rich, it's working "smarter".
So the next time you hear someone say "I work so hard, I should be a millionaire by now!" - ask them if they have employees, or if they have an "operation's manual" for running their business.
I'll bet you the farm these people don't know how to delegate or differentiate between $6/hr. and $150/hr. work!
If you would like more information on how to get qualified leads, sales and referrals for your business, CLICK HERE to get a copy of our FREE Report "How Any Insurance Agent Or Financial Advisor Can Add An Extra $5,000 - $25,000 Per Month To Their Existing Business With No Cold-Call Prospecting."
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For more FREE articles, tips, newsletters and expert opinions on how to get more qualified leads, sales, and referrals for your business, you can visit the leads4Insurance website at http://www.leads4insurance.com. Or, you can sign up for Brian Kay's FREE Marketing Tips Newsletter which contains dozens of proprietary marketing secrets and strategies on how to skyrocket your sales and profits. To subscribe, simply send a blank email message to: leads4insure2@aweber.com.
Brian J. Kay, Executive Director, Leads4Insurance
921 Port Washington Blvd., Suite # 3 Port Washington, NY 11050
tel:(516)944-6700 fax:(516)944-5275 email:info@leads4insurance.com
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