Operation Money-Leverage!

"How To Leverage The Maximum
Amount Of Money Out Of
Every Hour You Spend Working..."

I'd like to talk about one of your most precious, but grossly under-valued commodities...

Your Time!

You see, most of us are taught that you've got to work long, hard hours if you want to be a "success".

By the time you're through reading this article - it's going to become "crystal" clear to you that...

Nothing Could Be Further From The Truth!

I'm going to reveal to you my little-known but highly effective system for marketing insurance sales and working "smarter" not "harder". How many times have you told your spouse, friend, or significant other "I work so damn hard, I should be a millionaire by now" or " My competition must be doing something illegal to make all that money since I work three times harder and make one-third less money than they do!"

If you haven't figured it out yet, making a lot of money has absolutely nothing to do with how "hard" you work.

Let me try to be more specific with you.

A renowned business consultant named Michael Gerber wrote a book called The E-Myth several years ago (which every single one of you should buy at your local bookstore and read immediately). This book is considered by many, including myself, to be one of the most important business books written in the last 100 years.

Although I strongly urge you to read it for yourself, I'd like to give you a brief synopsis of the invaluable lessons it taught me:

1. Most Business Owners Are "Technicians" NOT Entrepreneurs.

Gerber explained that most successful employees figure to themselves that they could make far more money if they owned a business rather than working for someone else.

So what they do is go out, start their own business, and create a "job" for themselves.

In most cases, these people end up working harder for themselves with less money to show for it because they now also have a dozen other "jobs" to worry about, and there are no other employees to do them. These business owners are worse off with their own business than they were working for someone else because they never truly understood what it meant to be an "entrepreneur".

2. You Must Work "On" Your Business Not "In" Your Business.

If you truly want to be successful in your own business, you cannot and should not do everything yourself.

Your job should be marketing insurance sales and getting and keeping customers not ordering office supplies, doing your own bookkeeping, answering your own telephones, making copies, faxing, typing, and doing everything else your business requires.

If all of your time is spent doing administrative "detail" work, you will never have time to focus on the truly important things like marketing, getting new customers, and keeping old customers happy.

3. You Must Have Predictable "Systems" Set Up For Running Your Business.

Every single business, no matter how large or small it is, must have a "systematized" way of doing things.

Otherwise your business will operate in constant "chaos" which will ultimately lead to customer dissatisfaction, and probably the failure of your business.

A perfect example of a system is a franchise like McDonalds. They have systematized every single aspect of their business so that any new franchisee can open up a McDonalds restaurant in their area, and their customers will have the same exact experience as they have had at any other McDonalds restaurant across the country.

Virtually every aspect of your existing business can be reduced to a "step-by-step" procedure that is repetitive in nature.

There are very few things that will happen in your business that are totally new or unfamiliar to you.

Understand that most aspects of business are repetitive in nature, and then set out to put together your own "operation's manual" which explains how to do every function of your business in step-by-step detail.

This way, when you start hiring new people, most of your training can be done by handing them your manual and telling them to read it. It will make running and growing your business much easier.

Now, let's talk about "Operation Money-Leverage".

What Does "Money-Leverage" Mean?

Good question. Let me explain.

A famous copywriter and marketing expert named John Carlton coined the term "money-leverage".

What he meant by this is that the goal of every entrepreneur or business owner should be to literally "leverage" the maximum amount of money out of every minute they spend working.

To be more specific, he explained that most entrepreneurs have a difficult time differentiating between $6/hr. work and $150/hr. work.

In other words, every time you make a copy, send a fax, answer your own phone, order office supplies, do your own telemarketing, or bookkeeping - you are "hiring" yourself to do $6/hr. work.

I'll bet you're saying to yourself right about now - "But Brian, I don't have the money to pay someone to help me do these things - I've got to do everything myself."

If this is the case...

Click here to continue reading

If you would like more information on how to get qualified leads, sales and referrals for your business, CLICK HERE to get a copy of our FREE Report "How Any Insurance Agent Or Financial Advisor Can Add An Extra $5,000 - $25,000 Per Month To Their Existing Business With No Cold-Call Prospecting."

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