Possibly The #1 Way To Increase Production

What does the number one golfer in the world, Tiger Woods, credit with getting and keeping him at a peak performance level throughout the year? In the book, “Mastery” by George Leonard, they call it instruction. I prefer the term “Coaching.”

Why would one of the most successful athletes of all time put such an emphasis on this one key point?  Chapter 5 of “Mastery,” states it best:

“There are some skills you can learn on your own, and some you can try to learn, but if you intend to take the journey of mastery, the best thing you can do is to arrange for first-rate instruction. The self-taught person is on a chancy path.  There are advantages:  you enjoy the license of not knowing what can’t be done: you might wander into fertile territory previously ruled out by mainline explorers.  Some of those who have taught themselves-Edison for one, Buckminster Fuller for another-have made it work.  Most, however, have spent their lives reinventing the wheel, then refusing to concede that it’s out of round.  Even those who will some day overthrow conventional ways of thinking or doing need to know what it is they are overthrowing.

Instruction comes in many forms.  For mastering most skills, there’s nothing better than being in the hands of a master teacher, either one-to-one or in a small group.  But there are also books, films, tapes, computer learning programs, computerized simulators, group instruction, the classroom, knowledgeable friends, counselors, business associates, even “the street.” Still, the individual teacher or coach can serve as a standard for all forms of instruction, the first and brightest beacon on the journey of mastery.”

But how do you know if the instruction you are getting is any good?  Two words, “track record.”  Find out what other Advisors have experienced after they have gone through the training.  Make sure there are more than a few.  If the coaching program is good they should have dozens of glowing testimonials or success stories.

But is it enough to merely hire a “Coach?”One of the common traits I have seen among top Advisors is that they are all “Coachable.”  That is, they are open to advice from our staff and their peers.  One of the big mistakes I see in Advisor’s that are new to coaching is not embracing instruction.  It is not enough to sign up for a “Coaching” program.  You must surrender to the advice given to you.  This is easier said than done.  Our internal ego will often times battle with instruction or criticism. Failing to keep your ego in check can destroy any progress you make.  Be aware of it.

Related Article:

The Best Advice on Making More Sales You’ll Read All Week

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Brian J. Kay, Executive Director, Leads4Insurance
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