4 Ways to Prepare for a Crucial Client Prospect Meeting

Imagine you could travel back in time and watch your first few prospect meetings.

There you are, thinking you’re as prepared as possible. Then you trip on a few words. Oops, you just forgot the prospect’s name! You are too pushy during one meeting. The next, you are too demur in your sales approach. Read the rest of this entry »

“Listening”– The One Crucial Sales Skill That Every Agent Can Improve

A popular misconception of sales agents is that they think they have to speak to sell.

Even if every word uttered is invaluable information to a prospect, every person has a threshold of how much information they can take in and retain. Read the rest of this entry »

How to Turn One-Sale Clients Into Multi-Sale Clients

Many of you may have made a New Year’s resolution to generate more leads for insurance. That’s certainly a good goal to have, but if you have a good-sized caseload already, it may be misguided. Read the rest of this entry »

4 Ways to Increase Insurance & Financial Services Sales Through Social Media

Before we get into any tips about social media skills, one thing needs to be clarified right off the bat. Read the rest of this entry »

How Small Insurance Agents Can Compete with National Insurance Companies

National insurance companies are ubiquitous in their advertising. I’m willing to bet that any American with a TV, computer or radio can’t go a full day without hearing from the Geico Cavemen, the Geico Gecko, Flo from Progressive, Mayhem from Allstate, the spastic goose from Afflack, or the World’s Greatest Spokesman from Nationwide. Read the rest of this entry »

How to Instantly Win a Prospect’s Trust

There are plenty of words in the English language that can express gratitude, professionalism and courtesy. There are also a lot of words that help shape (or reshape) opinions, drive sales and turn heads. Read the rest of this entry »

The “Buy Button” – How To Emphasize the Value of Your Services

There is a “Buy Button” in your brain.

In fact, there is a buy button in everyone’s brain.

Now, before you get any crazy ideas, it’s not a secret spot behind your ear.

But it takes a little explanation. So open your mind and I’ll do my best to spare you from 17-syllable words. Read the rest of this entry »

How Insurance Agents Can Generate More Leads

If you aren’t making six-figures…

If you are working to the bone six days a week…

If you are running out of leads… Read the rest of this entry »

How To Use Testimonials To Drive Sales

Dear Reader,

The most gifted salesperson can go on and on extolling many benefits of his or her product, but at some point (usually very often) somebody will ask: Where’s the proof? Read the rest of this entry »

Why People Are Buying Permanent Life Insurance: Tax-Free Withdrawal Benefits

Why People Are Buying Permanent Life Insurance: Tax-Free Withdrawal Benefits

As they say in the movie, “The first rule of Fight Club is that you don’t talk about Fight Club.”

As far as life insurance goes, there seems to be a keep-hush attitude toward the secondary benefits of buying life insurance. Read the rest of this entry »

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