This Financial Instrument Makes You Live Longer

At some point in their lives, everybody has at least once worried about outliving their money.

It’s the ultimate Catch 22. Everybody wants to live longer. Nobody wants to live in poverty. But the longer you live, the more you’ll spend. The more you spend, the less you have.

It doesn’t have to be that way.

In early January of this year, Freakanomics guru Steven Dubner uncovered a University of Chicago study that showed that people who buy annuities tend to live longer than those who don’t.

I’ll say that again: The study showed that annuities – the financial instrument that pays you a set amount of money each year you are alive – stokes our inner survivalist and provides incentive to stay alive.

Pretty amazing, huh? There’s more…

Not only did researchers find that people with annuities have increased longevity, they are better connected to public health programs for health care and income support.

Hands down, that is the most exciting and refreshing dose of financial news I’ve read in a while.

For those of you in the insurance or financial planning field, this is your golden ticket.

Insurance and financial planning are things people often loathe to talk about – let alone enjoy making decisions about. It’s hands down one of the most important conversations a person can have in their lifetime, but most people would rather spend time micro-managing their fantasy football team or reading Hollywood gossip.

Yet, the problem alone isn’t enough for people to do anything about it. They need motivation to care. They need motivation to change.

This is it for those clients and prospects unable to see solution when it’s right in front of their face.

Look, I’m not here to tell you to sell a certain kind of annuity, or even sell annuities at all. I’m here to show you how to make prospects and clients care about their financial future.

When they care, that’s when they can have open and honest conversations with you about how you can help them solve their financial worries.

The more clients and prospects want to talk about their financial future, the more you can help them achieve their financial goals.

And that’s a win-win situation for all parties.

So don’t be afraid to raise this trivia question to prospects. It’s a bona fide conversation starter. 

Be valuable.

John  McCarthy
Managing Editor,

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Brian J. Kay, Executive Director, Leads4Insurance
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