Do This, You’ll Be Amazed

How many people do you know who have made a New Year’s resolution and have already abandoned it? (with almost six months still to go on the year nonetheless!)

I admit that I have been guilty of doing it a few times in my life, and I’m sure you have too at some point.

Why do we fail so easily? Better yet, why do we fail so easily on a goal that we deem important enough to “go on the record” and make a public resolution?

I have a hunch. It’s that we don’t commit to the goal.

We say what we want to do (or stop doing), and then fail to devise even a modest plan achieve that goal. And others who have devised that modest plan fail to properly execute it. In my opinion, both of those scenarios are examples of a lack of commitment.

Losing weight, quitting smoking, eating healthier – these are difficult goals. It’s not in our human nature to reverse any decades-long habit cold turkey. Our bodies will physically and mentally revolt.

So to truly achieve those above stated goals, you need to set them reasonably, take action, and get feedback along the way (i.e. support from your significant other, advice from your doctor).

The same goes with business owners and insurance agents.

If your plan is to set an arbitrary revenue goal and “wing it” until the 11th hour, then what you have is not a real plan.

If your goal is to improve sales and revenue, you need to develop a plan to accomplish it.

But a well developed plan does not just list what you want to accomplish. More importantly, it details specifically what you have to do to achieve each goal. And it sets time frames to do so.

This is by far one of the best ways to set and achieve your sales and revenue goals for this year – and every year after that. Call it your commitment.

But before filling it out, look at your numbers for the past 6 months. Think about what you did well and what you want to improve. Think about how you will go about making those improvements. Think about the results those improvements will yield.

Now, set some goals. Set significant, yet achievable goals – something that will take more effort to achieve in the second half of the year.

Now, for each goal, list at least three things you have to do to achieve that goal. Next to that goal, give yourself a deadline. Hold yourself accountable.

I won’t sugarcoat it. Achieving these goals shouldn’t be easy. You’ll face challenges along the way.

One final tip, on the bottom or back of these goal sheets, list a few people you can reach out to help you out. Think about people who have been in your shoes – successful people who have setting and achieving goals for decades.

They don’t even have to work in the same field as you. Their feedback can be about goal setting and refining your strategy. They can be another way to keeping you accountable and also be your own personal cheering section for achieving your goals.

You’ll be amazed what can happen when you set goals, take action, and get feedback.

“Unless commitment is made, there are only promises and hopes…but no plans.”
~ Peter Drucker
Big in ’14!

Be valuable.


John McCarthy

Managing Editor,

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Brian J. Kay, Executive Director, Leads4Insurance
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