Blogs for the 'How to Run a Small Business' Category

Olympics, Flying Squirrel, and Plateaus

September 19th, 2012


If you’re like me, you watched as much of the Olympics as you could a few weeks ago. 

What’s just as good as the games are the back-stories on the athletes. 

The piece NBC did on Gabby Douglas, aka “The Flying Squirrel,” was simply FANTASTIC.  

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3 Things You MUST Do After Closing a Sale

February 17th, 2012


Just closed a sale? Congratulations!

Now the real work begins…

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4 Ways to Increase Insurance & Financial Services Sales Through Social Media

December 19th, 2011


Before we get into any tips about social media skills, one thing needs to be clarified right off the bat.

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How Small Insurance Agents Can Compete with National Insurance Companies

December 5th, 2011


National insurance companies are ubiquitous in their advertising. I’m willing to bet that any American with a TV, computer or radio can’t go a full day without hearing from the Geico Cavemen, the Geico Gecko, Flo from Progressive, Mayhem from Allstate, the spastic goose from Afflack, or the World’s Greatest Spokesman from Nationwide.

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How to Instantly Win a Prospect’s Trust

November 7th, 2011


There are plenty of words in the English language that can express gratitude, professionalism and courtesy. There are also a lot of words that help shape (or reshape) opinions, drive sales and turn heads.

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How To Use Testimonials To Drive Sales

September 28th, 2011


The most gifted salesperson can go on and on extolling many benefits of his or her product, but at some point (usually very often) somebody will ask: Where’s the proof?

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Why People Are Buying Permanent Life Insurance: Tax-Free Withdrawal Benefits

September 1st, 2011

Why People Are Buying Permanent Life Insurance: Tax-Free Withdrawal Benefits

Managing Editor John McCarthy takes a look at why people rarely talk about the secondary benefits of buying life insurance, and why secondary benefits are nearly as important as permanent life insurance.

As they say in the movie, “The first rule of Fight Club is that you don’t talk about Fight Club.”

As far as life insurance goes, there seems to be a keep-hush attitude toward the secondary benefits of buying permanent life insurance.

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The Difference Between Selling Happiness and Selling Materialism

August 5th, 2011


A friend of mine has a very rich aunt “Gail” (her name was changed for this article). She lives in a beautiful house in the wealthy suburbs of Chicago – the kind of houses where 20 people can sleep comfortably.

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What Great Businesses Have in Common

July 21st, 2011


Which of these would make you more likely to purchase a product?

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Lessons from Simon Sinek’s “Start With Why”

July 12th, 2011


On Brian’s recommendation, I’m currently reading the book “Start With Why” by Simon Sinek.
http://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591842808

And I highly recommend that you to check it out at some point.

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