Blogs for the 'The Psychology of Persuasion' Category

How To Use The Secret Art of Consultative Selling To Prospects

May 6th, 2016

I’d like to talk about one of the most misunderstood methods of life insurance selling – it’s called “consultative selling”, and although many of you may have heard this term used before, I guarantee that very few of you are using this method to its full capacity.

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Are You Giving Clients Enough Ammo to Close Themselves?

May 5th, 2016

“What others say about you, your service, or the products you sell is as much as a thousand times more powerful than anything you can say yourself.” ~Dan Kennedy

This statement isn’t just true. It’s a veritable mantra in our business.

It is the reason most Advisors close 9 out of 10 of the referred leads they get.

Compare that with the 5-of-10 close rate (at best) of leads generated at workshops.

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5 Ways To Become A Better Listener… And Increase Sales

August 19th, 2013

How good of a listener are you?

I’m talking about really listening – listening with your complete attention, listening with your eyes, listening with your body language.

Listening is not waiting for your turn to talk. And of course, listening is not interrupting a prospect in mid sentence.

Here’s a visualization that’ll help illustrate good listening in practice.

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Embodying Your Brand: How to Be the Agent You Need to Be

August 12th, 2013

I recently wrote about how being authentic is a crucial component of your personality that can make or break an initial prospect meeting.

I’d like to take that idea one step further to the concept of branding – not just yourself but your business and what it takes to create and project that brand.

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How To Get Prospects To Believe, Respect, and Trust You

May 17th, 2013

One of the best sales techniques on the planet is to ask powerful questions.

Asking questions is an absolutely critical element of your sales presentation. Questions engage the brain. They keep a person attentive to a discussion. In fact, good questions will turn a discussion into a conversation.

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How To Get Prospects to Say “Yes”… A Lot More Often

April 12th, 2013

Dr. Robert Cialdini is considered one of the top persuasion experts on the planet.

And in a recent audio clip, Dr. Cialdini reveals how you can get your clients and prospects to say “yes – I want to get started” to whatever product you’re selling a lot more frequently.

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Three Ways to Get Prospects to Take Action NOW

December 26th, 2012

There comes a time where you cannot afford to have a prospect delay a decision any further.

As much as you want them to become a client, it’s costing you time and energy you’d rather spend with paying clients.

So how do you get prospects to take action right now? Give them a reason that answers the question, “Why right now?” 

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3 Characteristics of Highly Persuasive People

December 5th, 2012

Sometimes a product is so damn good it sells itself.

But sometimes isn’t all the time. And probably more than sometimes, you feel stuck selling what may be a good product, but one that doesn’t scream “I’m awesome and you know it!”

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Price Will Never Get In The Way Of A Sale Again If You Do This

October 9th, 2012

How many times in this past week have you – as a consumer – fixated on the price of an item?

It could have the price of a box of cereal or a new car. Whatever it was, the price tag was the critical factor that determined whether you would buy something.

Everybody does it nearly every day.  If anything, blame it on the way items are advertised to us. 

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“Listening”– The One Crucial Sales Skill That Every Agent Can Improve

January 30th, 2012

A popular misconception of sales agents is that they think they have to speak to sell.

Even if every word uttered is invaluable information to a prospect, every person has a threshold of how much information they can take in and retain.

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