Case Studies

 

Tim Austin: CONFIDENTIAL CASE STUDY #1

“How I Built a $1.4 Million-A-Year Business Using
“Magnetic Client Attraction” System™!”

TimAustin

*** Earnings Disclaimer – FTC Regulations requires us to inform you that the testimonials of successful Advisors who use our system is not typical.  Your results are based on your ability to work the system and invest a percentage of your revenue back into your business.

PLEASE NOTE:  We do not offer any get-rich-quick schemes for agents who are not willing to make an effort to build their business.   In addition, any claims made by our testimonials will not guarantee you will do the same. Your results may vary based on your area, marketing and sales ability. Our company specializes in building long term relationships with your clients. Your production is based on your ability to work the system.

Before I started using The “Magnetic Client Attraction” System™ in my business, my income was only around $61,257 a year. Now, just three years later, I’m bringing in $1.4 Million a year. Best of all, I’ve done most of this volume by hiring a sales team which does virtually all the work for me!

I remember a couple years ago, when I was just selling insurance and mutual funds and stuff like that I’d do the direct mailer for mortgage and life insurance policies or retirement planning. People would respond, but when I called them back to set up an appointment, they’d just say, “Oh, I just wanted that information, we really don’t want to see you.”

This morning, when I got in, I had 57 referred leads on my voice mail, all wanting to make an appointment as soon as possible…

And, we haven’t mailed a single piece in the past 3 weeks – so ALL 57 of them are unsolicited referrals from my current clients! Can you believe that???!!!

Right now, we’re closing 70% of our leads, so I figure those 57 leads that came in today will be worth at least $25,000 in fees immediately, plus another $20,000-$25,000 in policies we’ll sell them down the line.

But let me backtrack a bit and show you just how I got to that point. Just before I got started in the college funding business, my fiancé (now my wife) and I went to see the first City Slickers movie. In it, Billy Crystal says the secret of life is finding your “one thing” and I kind of related that to my business at the time. I was doing pretty good, but every morning when I got up I wore five or six hats. I was never sure whether I was going to sell a life insurance policy or a mutual fund- or an annuity or something else… I wanted to find my “one thing” that I was going to use to see people on a favorable basis to talk about what I do. So I went out and bought every lead-generation system I could find. But The “Magnetic Client Attraction” System™ was the only one that worked for me.

Now, we don’t have to go out and find clients they’re just coming to us. I say “us” because I hired a few sales reps and they close almost all the business for me now. To give you an idea how easy the college funding business is, they just take the script we got in The “Magnetic Client Attraction” System™ and these new guys right out of college with no prior sales experience, close 70% of their leads on the 1st or 2nd appointment.

Basically, this system is so simple just about anyone could duplicate my success in a few short months. Here’s all we do:

I get the list of all the parents in my area who have kids getting ready to attend college. Using the source I learned about in The “Magnetic Client Attraction” System™, it only costs me around 10 cents a name to get the list and I can have it in about three days.

We invite folks to a FREE College Funding Workshop, and we end up with between 90-120 buying units… Then, we offer the families a FREE college funding analysis at our office. About 70-90% set up appointments within two weeks the cool thing is, all of them come to our office to see us- how often does that happen when you’re selling insurance or financial services?

We do this all year long and the leads are just as good in the summer months as they are in the winter. In fact, we have…

Too Many Leads!

We’ve got so many leads coming in now, my reps are actually complaining that they have TOO MANY LEADS! But that’s a great situation to be in, because now we can literally pick and choose who we want to do business with if someone’s being a hard-nose or cancels an appointment, who cares? We’ve got a whole line of hot leads just waiting to meet with us, so we just tell them we don’t want to do business with them and move on to the next lead on our list.

It’s absolutely incredible what that does for you. I now charge $250 an hour just for my time at the office, even if they don’t buy a thing from me. And the other day, a couple actually drove six hours to come see me, just because they wanted to meet with me at the office. It’s unbelievable… We also end up helping every single one of these clients with their insurance and financial needs. Our average college funding client is worth over $7,000 per year to us!

“$3 Million In 401(k) Rollovers In Less Than A Year”

We send a simple newsletter to all our clients to stay in touch with them and it’s amazing what that does for our business. This year, we’ve done almost $3 million just in rollovers of existing 401(k) plans.

That’s about all we do it’s so incredibly simple get a list of parents with kids going to college, invite them to a FREE workshop, set up a meeting with them, and we close 70% of them on a $995 sale for the college funding service- plus a bunch more of them on other insurance and financial products. We’ve closed 72 new clients in the past two weeks alone. And all we did to grow this business was follow the plan in The “Magnetic Client Attraction” System™.

Sometimes I have to pinch myself to even believe all this is happening to me. When I started this, I’d never made more than $61,257 in a year. When I first started using The “Magnetic Client Attraction” System™, my income immediately jumped to $180,000 a year. Now, my annual sales are over $1.4 Million and still climbing.

All I can say is “Don’t re-invent the wheel. The wheel works. All we did is follow the exact plans and scripts in The”Magnetic Client Attraction” System™. And I’m 100% confident that anyone else could easily duplicate my success doing the same exact thing.”

timsig
Tim Austin

Reprinted With Permission From A Telephone Interview With Tim Austin

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