How to Give Your Practice a 400% Greater Chance of Succeeding

I read a lot of books. And I talk about a lot of books. 

But I wanted to call special attention to one of my favorite books from the past few years, Daniel Coyle’s, ‘The Talent Code.’ 

The whole book is great, but I want to highlight a particular part of the book that does something few books can do: nail down what actually makes people successful and show you how to start doing it right now. 

This incredibly powerful tip is also one of the most simple. It can be immediately applied to give your business a greater chance of succeeding – a 400% greater chance to be exact. 

That simple secret for life-changing success is a commitment – deciding that you are committed for the long-term (versus the short-term) will give you a 400% greater chance of success.  

And Coyle proves this by showing a study that compared the level of success between three groups of people with different levels of commitment. 

Coyle writes: “The differences were staggering. With the same amount of practice, the long-term-commitment group outperformed the short-term-commitment group by 400 percent. 

“The long-term-commitment group, with a mere twenty minutes of weekly practice, progressed faster than the short-termers who practiced for an hour and a half. When long-term commitment combined with high levels of practice, skills skyrocketed.” 

That is a staggering advantage.  

Think about all the things in life you tried. Playing a musical instrument, training for a race, training your dog, driving a stick shift, lose weight, quit smoking, any New Year’s Resolution, etc. 

Chances are you didn’t really get anywhere with any of them if you were only “trying” them. 

However, if you committed yourself to those above challenges, Coyle believes (as do I) that you’ll excel at them for the simple reason that you decided to commit to it.   

Here is a four-minute video about the book feature Coyle himself. In the video, Coyle reveals some other secrets to the biggest names in sports and classical music. 

All parts of the book are tied together by the concept that greatness isn’t born, it’s grown. Whatever it takes to be the best at something, it’s in everyone. Those who commit to the idea of succeeding at what they want are the people who ultimately become successful. 

I’d like to piggyback off of Coyle’s concept to add a related tip, inspired by my friend who just ran his first marathon. 

My buddy always enjoyed running but never really “upped the ante.” He ran often, but casually. Then he began setting goals and putting his money where his mouth is. 

By signing up for a 5k, he ran harder and more often to prepare for it. Then he signed up for a 10-mile race. Then a half-marathon. Then just a couple weeks ago, he crossed the finish line of a marathon.

He did it because he went to the gym. He adjusted his diet accordingly. He built his weekend around long training runs. 

Basically, he not only committed to running, but to his running goals. He never let a week pass by where his commitment waivered. 

That’s important to remember not just when developing your sales skills and improving your revenues, but also when discussing with prospects’ how they can achieve their financial dreams and goals. 

They should know by now that there is no magic pill to prosperity. It’s a commitment to a goal, and that goal can be achieved with your guidance.  

Be valuable. 

John McCarthy
Managing Editor, Leads4Insurance.com

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